Retail is one sector that is seeing significant benefits from microlearning. It is therefore a tool that is being used by more and more retailers of all sizes and in every niche.Why is microlearning such a good fit for retailers, and why is it great for retail employees?
Microlearning courses are beneficial to the retail industry due to the industry’s generally high turnover of staff. This doesn’t apply to all retailers, but many have to invest heavily in recruitment and HR to sustain the level of staffing needed to serve customers. Employees regularly leave, with new staff members taking their place. Microlearning makes recruiting new employees smoother as the induction process is quicker. This also reduces the cost of HR as there is less need for new staff training or induction sessions. In addition, employees get up to speed quicker so can get onto the tills, the shop floor, or into a customer service role quicker than they otherwise would.
Benefits Of Microlearning To Employees
It is not just retailers who benefit from microlearning, employees benefit too. In fact in some cases these benefits have the potential to mitigate the problem of high employee turnover in retail. Here are some of the reasons why microlearning is good for your retail employees.
Consistency of training – if you have retail outlets in a variety of geographical locations it can be difficult ensuring each individual gets a good quality learning experience. Some areas get visited less often than others, and the quality of training can vary from place to place. Having a structured microlearning course delivered through mobile devices solves this issue. This type of course is not restricted by distance, and everyone gets the same information, tools and tests.
Suits a retail employee’s time – in retail, customers come and go in waves. For example, it might be slow in the morning and then get really busy from mid-afternoon, before slowing down again in the early evening. As a result, retail employees experience periods of downtime. They still have to be available for customers, but they are not as active as when the store is busy. These quiet times are perfect for making progress with a microlearning course. All they need is a few minutes to complete a module and progress.
Segmented – microlearning is the easiest way to segment the topics covered in the course so that employees can concentrate on areas they need most. For example, an employee might have a good understanding of one product but not of another. It is not efficient if they spend an equal amount of time learning about both. In addition, microlearning is an excellent tool for delivering information on a new product to your whole team quickly, and with the same level of information.
Finally, retail employees feel more motivated and productive when they learn through microlearning. It empowers them and gives them confidence that they have the ability to do the job right. As a bonus, this can actually help the retail business too by lowering staff turnover.